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This duality gives the company the ability to make everything work smoothly and over time to add features and functions easily. ![]() HIGHFIVE VIDEO WITHOUT HDMI SOFTWAREAmazon's Mayday button and Nest's thermostat website are examples that show it can be done.Ģ) Highfive is selling both hardware and services, a spin on Apple's hardware + software strategy. Few in the video conferencing industry have succeeded in this regard (or even attempted such a strategy) in the past. Success with this go-to-market strategy will rest on whether Highfive has thought through the relationships between the 3 P's-product, positioning, and price-with depth and precision. Highfive will need to execute on a cohesive strategy for sales and support that makes direct selling feasible. In cases like Highfive, the Internet becomes an excellent vehicle for disintermediation. It's easy in the beginning to think that a thick enough rope will work. Trying to move low-cost hardware and even lower cost monthly services through a reseller channel (or even worse, through a two-tiered distribution network) is indeed like pushing on a rope. Time at last that someone recognized that few traditional video conferencing specialist channel partners are interested in reselling a $795 hardware product and a $20/month service. In the past 18-24 months, we have been inundated with announcements about video conferencing as a service, aka "cloud video conferencing." Hardware vendors (Cisco, Polycom, Lifesize, Avaya, ZTE) have all dipped their toes into the VCaaS waters along with independent service specialists (Blue Jeans, Fuze, Glowpoint, Zoom, and scores of others), but Highfive is doing so in a way that shatters the tradition, because:ġ) Highfive will sell direct. However the system does integrate with Outlook and Google calendar. To support this target, Highfive has a web-based console which allows administrators to manage devices remotely.ĥ) There is no interoperability with any industry standard video systems or with Lync. The company's target is the ~25 million-50 million conference rooms that are not currently video-enabled. HIGHFIVE VIDEO WITHOUT HDMI PROThe $10/month PRO plan adds unlimited phone minutes, custom branding, single sign-on, a lobby or waiting room, and a few more touches.Ĥ) The unit sells for $799 and will be sold DIRECT. ![]() The basic paradigm is your now-popular Virtual Meeting Room (VMR) approach. HIGHFIVE VIDEO WITHOUT HDMI FREEThe free service provides unlimited video calls and multipoint (active speaker display) with up to 10 participants in a meeting. The theory here is that Product + Service = Competitive Advantage. A simple swipe can move the meeting between devices.ģ) The device requires a service plan the company offers two. Participants can join a video meeting with the Highfive device, a mobile phone, or a personal computer. Remote participants can join a meeting by clicking on a URL. ![]() You set up and launch calls via your mobile phone (wireless proximity detection) and/or the Web. Screen sharing is supported as well (wireless).Ģ) There is NO hand-held remote. The unit has four embedded microphones and an audio DSP that provide exceptional audio quality that you would usually associate with table-top microphones only. ![]() The HD camera is fixed focal length, but wide angle (120 degrees)-ideal for small conference rooms. HIGHFIVE VIDEO WITHOUT HDMI PROFESSIONALIt comes in a very "Apple-like" professional packaging. It sits easily on top of a flat panel display. The product photo above gives you some sense of its industrial design, but the real story is how the company has integrated product + price + positioning + GoToMarket in a way unlike others who have been in this market.īefore getting into the interesting subtleties, here are some basics on Highfive:ġ) The product is a complete videoconferencing system that needs only power, network, and an HDMI connection to a monitor. HIGHFIVE VIDEO WITHOUT HDMI TVThat means starting or ending a video call from your personal device, or moving a call to any Highfive-enabled TV and using your device as the remote.Highfive came out of stealth mode earlier this month with one of the slickest room video conferencing systems we've seen in a long time. With Highfive’s mobile app, you’ll get the flexibility to collaborate from anywhere and at any time. Highfive provides modern, immersive meeting experiences that work around you, mirroring the way you typically like to work in engaging, face-to-face environments. ![]()
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