![]() – Katy Lucey, Director, Paid Social at Tinuiti With the sunsetting of Facebook’s native analytics, brands will need to work with their partners on an attribution mix that can show the proper impact of Facebook efforts.” “It’s vital for advertisers to be able to measure the true value of their Facebook campaigns on their overall business. Simply click the “Export” icon in the top-right corner of each chart or table.Īdditionally, brands should take note of other platforms that Facebook is marketing in order to assist with the depreciation. On desktop, this can be done by exporting files from Facebook Analytics to a CSV file. If brands want to retain and keep records of their data for future efforts, we recommend accessing reports, exporting charts and tables, as well as exploring any final insights about your account. How Should Brands Prepare for Facebook Analytics Deprecation? It’s easy to see how using Facebook analytics in a marketing campaign would provide rich insights and deep campaign data for savvy marketers. Lookalike audiences that mirror your top, highest-value customersĬombined all of these insights can help you tweak your marketing strategy and improve your future campaign performance. FACEBOOK INSIGHTS FREEIt’s a completely free service, and, unlike with Business Manager, a Facebook account is not necessary to access the data.īelow is a list of the current functions that Facebook Analytics provides their clientele: We’ll walk you through a few key points of this announcement, as well as next steps to prepare for the transition.Īt its core, Facebook Analytics is a tool that allows marketers to see how Facebook users are interacting with your pages, websites, apps, and Messenger Bots. If you’re currently leveraging the power of Facebook Analytics (and the Facebook algorithm as a whole), what might this mean for your organization? And how can you take action now before the tool is depreciated? ![]() Facebook has recently announced that their standalone Facebook Analytics tool previously available at /analytics will no longer be available after J. ![]()
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